Event Discovery
Aggregating event listings from across the web with search APIs.
The problem
Events get posted across ticketing platforms, venue sites, community calendars, and social pages with no consistent format or single feed, so a general-purpose event-discovery product has to stitch together many inconsistent sources rather than pull from one comprehensive database.
How the workflow is built
Location- and date-scoped queries run against known ticketing and venue domains alongside general web search for community-posted events that never make it onto a major platform, with results normalized into a common date/venue/price schema and deduplicated where the same event is cross-posted in several places.
Example queries
live music events "[city]" this weekend"[venue name]" upcoming shows 2026"[city]" farmers market OR street fair schedule
Pitfalls to watch for
- Event details (especially date and venue) change more often than most content types, and a search snippet's cached date can be stale enough to send someone to a cancelled or rescheduled event — a freshness check against the source page matters here.
- Recurring events (a weekly market, a monthly meetup) are easy to miscount as new distinct events on each crawl if the deduplication logic isn't recurrence-aware.
- Coverage skews heavily toward events with marketing budgets or platform listings; small community events posted only on a local Facebook group or flyer are systematically underrepresented in search-driven discovery.