Market Sizing Research
Using search to triangulate market size estimates from public reports and press coverage.
The problem
Reliable market-size figures are expensive to buy from research firms and often contradict each other even when purchased, so a lot of practical market sizing work involves triangulating a defensible estimate from public press coverage, company disclosures, and partial industry reports rather than relying on a single authoritative number.
How the workflow is built
Queries target industry report summaries, company-disclosed revenue or user figures, and analyst commentary on market size, with several independent estimates collected and their underlying methodology (top-down vs. bottom-up, what's actually counted) noted so a final estimate can be triangulated rather than taken from a single source at face value.
Example queries
"[industry] market size" report 2026"[industry]" TAM OR "total addressable market" estimate"[company]" revenue OR users disclosed 2025
Pitfalls to watch for
- Market-size figures from different sources are frequently defining the market differently (different geographic scope, different included/excluded segments) without saying so explicitly, and treating two such figures as directly comparable produces a misleading triangulation.
- Many widely-cited market-size figures trace back to a single original source that gets repeated without attribution across dozens of secondary articles, creating a false sense of independent confirmation — checking whether multiple 'sources' actually share one root citation matters.
- Paywalled research firm reports dominate the highest-quality estimates, and free web search mostly surfaces summaries or press releases about those reports rather than the underlying methodology, which limits how far this approach alone can validate a number.